Why more and more people are into outdoor offroading these days？
1.Increase in Outdoor Activity Participants
According to the Global Outdoor Sports Industry Report, the number of outdoor activity participants worldwide has been steadily rising, surpassing 700 million in 2022—a 10% increase compared to 2020.
In China, the percentage of people engaging in outdoor activities grew from approximately 6% in 2015 to 16% in 2022. It is projected to exceed 20% by 2025.
- Growth in Trail Running Events
Data from the International Trail Running Association (ITRA) shows that the number of global trail running events increased from around 1,000 in 2010 to over 6,000 by 2022.
In China, trail running events grew from fewer than 30 in 2014 to over 300 in 2023, with an annual participant growth rate exceeding 25%.
- Expansion of the Outdoor Gear Market
The global outdoor gear market exceeded $190 billion in 2023 and is expected to reach $250 billion by 2028, with a compound annual growth rate (CAGR) of 5.5%.
In China, outdoor gear sales surpassed 60 billion RMB in 2022, with trail-related products (e.g., off-road vehicles, trail running shoes) accounting for approximately 30% of the total.
- Consumer Behavior Data
According to a leading e-commerce platform, sales of outdoor sports gear (e.g., trail running shoes, trekking poles, backpacks) increased by more than 50% in 2022, with related searches spiking by over 300% during holidays.
Young people aged 25-40 are the main participants in outdoor activities, accounting for over 60% of the total.
- Psychological and Health Benefits
Studies show that over 80% of participants reported a significant reduction in stress and an improvement in mental well-being after engaging in outdoor activities like trail running.
Trail running also improves physical health, with average cardiovascular endurance increasing by 10%-20% among participants.
Outdoor off-road activities are not only a form of sports, but also an all-round experience for body and mind. It has become increasingly popular as it meets the multiple needs of modern people for adventure, freedom and healthy living.
